Brands That I Will Buy Forever

Alright, guys, today is the redemption tour. A few weeks back, I talked about brands I wouldn’t buy again—not because they’re terrible, but because the value just isn’t there anymore. Today, I’m flipping the script. These are the brands I love, trust, and keep buying again and again and again, because they earn it.

This list is all over the place—and that’s the point. These aren’t sponsored picks or hype brands—they’re items I actually use every single day and rebuy because they just work. These brands earn loyalty because they deliver real value, not hype. The bottom line is to buy quality items intentionally and stop wasting money on things that don’t last.

These brands deliver real value

1. It starts with UGG slippers. I’m on my third pair. Leather sole, insanely comfortable, and they last forever. They get a little beat up, but they’re absolute money.
2. Same story with OG AirPods—I’m not even an Apple guy, but they pair perfectly with my Pixel and just refuse to die.
3. Speaking of which, Google Pixel is the only phone I buy. The camera’s incredible, easy to use, and I love it so much I literally keep a backup because I refuse to be without one.
4. For running shoes, nothing touches Brooks. I’ve tried Nike, Hoka, ASICS—nope. Brooks wins. I keep backups because they’re that good.
5. Workout gear? Lululemon. Joggers, shorts—five pairs deep. Not cheap, but they last for years and earn every dollar.
6. Socks matter, and I’m a Bombas guy. Been buying them for years because they’re comfortable and they last.
7. Same philosophy with jeans—FRAME denim is elite. Expensive, yes. Worth it, absolutely. Get them hemmed properly, and you’re set for life.
8. Now let’s talk about my obsession purchases. Theory pants—black, stretchy, insanely comfortable. I loved them so much I panic-bought multiple pairs in multiple colors. Shirts? Meh. Pants? Unreal.
9. Rolex. Best watches in the world; terrible distribution model. I wouldn’t buy one right now—but if I sold a business tomorrow, I already know the exact watch I’d buy. That tells you everything.
10. Designer brands usually don’t do it for me, but Gucci loafers are the exception. I own four pairs. They last forever, break in beautifully, and never go out of style.
11. Same with Rainbow flip-flops—if you wear flip-flops, stop overthinking it. Buy these and move on.
12. Grooming-wise, the JRL Onyx clippers are the best I’ve ever used. Period. Incredible build, insane battery life, and they crush beard, hair, and body. I still love my Brio—but these are next level.
13. Hair products? Easy. If I could only bring two to a deserted island: Pete & Pedro Sea Salt Spray + Putty. That’s it. End of discussion.
14. Same with skincare—only Tiege Hanley, because it works.
15. Tech and home stuff matter too. I love my Dell XPS laptop—editing, video, everything.
16. Nespresso is hands-down the best coffee maker if you don’t want influencer nonsense cluttering your kitchen.
17. Supplements? QuadraCarn (LC-carnitine) from Beverly International—best on the market.
18. Stove? Wolf range. Expensive, yes. Best decision you’ll ever make. Viking? Suck it.
19. Knives? Cutco steak knives. I couldn’t sell them at 18, but I’ve been buying them ever since because they’re unbeatable.
20. Suits? SuitSupply is a category killer. I will never buy another suit anywhere else—price, fit, quality, done.
21. Outerwear classics matter too. A Ted Baker peacoat or a well-made jacket you can wear for years is cheaper than trendy junk you wear once. Cost per wear is the real flex.
22. And finally—cars. BMW. I’ve owned four. They’re not perfect, but they’re solid, reliable, and enjoyable. Range Rover? That’s like dating a stripper—looks great, total mess.