The #1 Men’s Lifestyle Influencer on YouTube

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6 million + YouTube subscribers, 1 billion + views.

6 million + YouTube subscribers, 1 billion + views.

Latest Content

June 16, 2026

The question isn’t, “How often should a man want it?” Once a week? Once a day? Twice a day? The real question is whether your sex drive feels normal for you. Don’t compare yourself to your buddy, social media, or some movie star. Compare you to you. ...

June 14, 2026

The Internet Has Made Me Hate my Body

June 11, 2026

10 Body Parts Men Should NEVER Shave

June 9, 2026

12 Lessons About Women Most Men Learn Way Too Late

June 7, 2026

16 Shoes That Make Men Look STUPID

June 3, 2026

Build Your PERFECT Summer Wardrobe with These 15 Items

Featured Advice

Style

Fitness

Lifestyle

Podcast Episodes

From The Desk of Aaron Marino

Running out of time? What most guys don’t talk about

  An Alpha M. YouTube viewer wrote to me: “I do not know exactly what I want to do. I …

This summer joy is FREE! Here’s where to find it

When I was a kid, summer wasn’t about expensive vacations, amusement parks, or having my parents constantly entertain me. My …

Your greatest enemy lives HERE.

Most people think their lives are shaped by their circumstances. I don’t buy that for a second. I believe our …

Aaron Marino is a men's lifestyle influencer, business owner, and investor.

My Story

In 2006, my wife bought me a video camera as a present, and because I simply didn’t know what to do with it, that exact video camera sat in the box for over a year. A few years prior, I owed $400,000 in business loans and credit because my fitness center was failing. I was bankrupt, and I was left not knowing where to turn.

I was 32, bankrupt, and driving a beer cart to make some money to pay back debt and I felt like a failure. I had to try something different…

In 2008, I put that camera to use and published my first video offering style advice for men on YouTube not knowing where this journey would take me. Today, my channel has over 6 million subscribers, and I’ve started multiple 7 figure businesses from a skincare brand to an advertising agency. My story consists of failures, successes, and lessons, but the bottom line is that I’m here to try and help you feel more confident, whether that’s through the content I share or the brands I build.

My Businesses

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ABOUT US

Aaron Marino (alpha m.) is the number 1 men’s lifestyle influencer with over 8 million followers combined across multiple social media channels.

On this website you’ll find all of alpha m’s content alongside more information about his businesses.

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