The #1 Men’s Lifestyle Influencer on YouTube

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6 million + YouTube subscribers, 1 billion + views.

6 million + YouTube subscribers, 1 billion + views.

Latest Content

June 8, 2025

It took me 49 years to learn THIS about life

June 5, 2025

12 “TEEN” Mistakes Adult Men Should AVOID

June 3, 2025

The ONLY 12 Items Men Need for a SEXY Summer Wardrobe

June 1, 2025

The Ages Men Need to Stop Doing THESE Things

May 27, 2025

15 Items Every Man Should Only Buy ONCE {Buy It for Life}

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Style

Fitness

Lifestyle

Podcast Episodes

From The Desk of Aaron Marino

Being a man today is not what it was 50 years ago!

I have been thinking about life for men today versus when I was born — almost 50 years ago. Let’s …

Are morals and values going down the drain?

Are morals and values going down the drain? Today we’re diving into a topic that’s been buzzing in barbershops, boardrooms, …

Enjoy Life — Even When It Feels Like It’s Falling Apart

Enjoy Life Even When It Feels Like It’s Falling Apart Life isn’t always sunshine, six-packs, and sweet style. Sometimes, life …

Aaron Marino is a men's lifestyle influencer, business owner, and investor.

My Story

In 2006, my wife bought me a video camera as a present, and because I simply didn’t know what to do with it, that exact video camera sat in the box for over a year. A few years prior, I owed $400,000 in business loans and credit because my fitness center was failing. I was bankrupt, and I was left not knowing where to turn.

I was 32, bankrupt, and driving a beer cart to make some money to pay back debt and I felt like a failure. I had to try something different…

In 2008, I put that camera to use and published my first video offering style advice for men on YouTube not knowing where this journey would take me. Today, my channel has over 6 million subscribers, and I’ve started multiple 7 figure businesses from a skincare brand to an advertising agency. My story consists of failures, successes, and lessons, but the bottom line is that I’m here to try and help you feel more confident, whether that’s through the content I share or the brands I build.

My Businesses

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ABOUT US

Aaron Marino (alpha m.) is the number 1 men’s lifestyle influencer with over 8 million followers combined across multiple social media channels.

On this website you’ll find all of alpha m’s content alongside more information about his businesses.

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