The #1 Men’s Lifestyle Influencer on YouTube

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6 million + YouTube subscribers, 1 billion + views.

6 million + YouTube subscribers, 1 billion + views.

Latest Content

July 11, 2025

If you are over the age of 25 and still wearing these jeans, we need to talk because your denim is embarrassing you and making you look older, shorter, sloppier, cheaper, and stupid. I want to discuss some jeans that no grown man should ever wear. These jea ...

July 8, 2025

13 Proven Remedies to Prevent Hair Loss and Regrow Hair {NATURALLY}

July 6, 2025

10 Goals Men Must STOP Chasing by 40

July 4, 2025

Do THESE 7 Things and Watch Your Life EXPLODE

June 29, 2025

alpha m. DREAM HOUSE TOUR | Come In to Check Out My INSANE New Home

June 27, 2025

NEVER Shave These 12 Places on Your Body {YOU’LL REGRET IT}

Featured Advice

Style

Fitness

Lifestyle

Podcast Episodes

From The Desk of Aaron Marino

Food myths BUSTED — it’s not what you think!

We’ve all been there—scrolling through social media, watching some influencer or fitness “guru” demonize entire food groups. One day eggs …

What It Means to Be Male-Coded {And Why You Should Own It}

I want to discuss something that gets thrown around a lot these days but rarely explained — male coding. Now, …

Entitled People SUCK!

  The world isn’t always sunshine, protein shakes, and crisp pocket squares. Sometimes, you run into people who are flat-out …

Aaron Marino is a men's lifestyle influencer, business owner, and investor.

My Story

In 2006, my wife bought me a video camera as a present, and because I simply didn’t know what to do with it, that exact video camera sat in the box for over a year. A few years prior, I owed $400,000 in business loans and credit because my fitness center was failing. I was bankrupt, and I was left not knowing where to turn.

I was 32, bankrupt, and driving a beer cart to make some money to pay back debt and I felt like a failure. I had to try something different…

In 2008, I put that camera to use and published my first video offering style advice for men on YouTube not knowing where this journey would take me. Today, my channel has over 6 million subscribers, and I’ve started multiple 7 figure businesses from a skincare brand to an advertising agency. My story consists of failures, successes, and lessons, but the bottom line is that I’m here to try and help you feel more confident, whether that’s through the content I share or the brands I build.

My Businesses

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ABOUT US

Aaron Marino (alpha m.) is the number 1 men’s lifestyle influencer with over 8 million followers combined across multiple social media channels.

On this website you’ll find all of alpha m’s content alongside more information about his businesses.

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