The #1 Men’s Lifestyle Influencer on YouTube

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6 million + YouTube subscribers, 1 billion + views.

6 million + YouTube subscribers, 1 billion + views.

Latest Content

August 23, 2026

I’ve figured out a plan that has helped me shred body fat, get lean, maintain muscle, and finally attack those stubborn love handles that seem to be the last freaking thing to go.

August 20, 2026

PEPTIDES: Beneficial or BullSH*T?

August 18, 2026

8 Shoes That Look Best with Jeans

August 16, 2026

How to Dress “Classy” as a Man {7 Rules ALL Men Should Follow}

August 12, 2026

I’m Begging You to Stop Buying This

August 10, 2026

The Fastest Way to Fix a Patchy Beard

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Lifestyle

Podcast Episodes

From The Desk of Aaron Marino

Can you MAKE yourself optimistic?

I was recently thinking about my friend and his sister, who went through the exact same stressful situation—same problem, same …

The Quarter Map: An Unexpected But Powerful Symbol

  There are certain periods of your life that, no matter how much time passes, you can go back to …

Don’t wait until you’re the ‘breaking news’ story

  I don’t like learning lessons the hard way. Unfortunately, that’s usually how I learn them. A few weeks ago, …

Aaron Marino is a men's lifestyle influencer, business owner, and investor.

My Story

In 2006, my wife bought me a video camera as a present, and because I simply didn’t know what to do with it, that exact video camera sat in the box for over a year. A few years prior, I owed $400,000 in business loans and credit because my fitness center was failing. I was bankrupt, and I was left not knowing where to turn.

I was 32, bankrupt, and driving a beer cart to make some money to pay back debt and I felt like a failure. I had to try something different…

In 2008, I put that camera to use and published my first video offering style advice for men on YouTube not knowing where this journey would take me. Today, my channel has over 6 million subscribers, and I’ve started multiple 7 figure businesses from a skincare brand to an advertising agency. My story consists of failures, successes, and lessons, but the bottom line is that I’m here to try and help you feel more confident, whether that’s through the content I share or the brands I build.

My Businesses

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ABOUT US

Aaron Marino (alpha m.) is the number 1 men’s lifestyle influencer with over 8 million followers combined across multiple social media channels.

On this website you’ll find all of alpha m’s content alongside more information about his businesses.

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