The #1 Men’s Lifestyle Influencer on YouTube

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6 million + YouTube subscribers, 1 billion + views.

6 million + YouTube subscribers, 1 billion + views.

Latest Content

March 28, 2026

Let me break this down for you with no fluff, no excuses—just results. If I had to build a strong, lean, sexy body with or without a gym, here’s exactly how I’d do it. If I only had five exercises, these are them—because ...

March 26, 2026

The Glass Skin Routine {Science-Based}

March 24, 2026

22 Items Not Worth Your Money {Anymore}

March 22, 2026

Why Men Get MORE Attractive at 40

March 19, 2026

Get ABS in 14 Days {Do This EXACT Plan}

March 17, 2026

10 Things You Should Quietly Eliminate from Your Life {Tell No One}

Featured Advice

Style

Fitness

Lifestyle

Podcast Episodes

From The Desk of Aaron Marino

Respect the game, but don’t be controlled by it.

I need to talk to you about something that, on the surface, sounds like I’m contradicting myself—but I’m not. In …

Criticism: The Hidden {and Truthful} Sign About Your Life

Every single one of us deals with criticism at some point in life. If you are trying to do anything …

Being Informed vs Becoming Emotionally Hijacked

Have you noticed that every time you open your phone, it feels like the world is on fire? There’s always …

Aaron Marino is a men's lifestyle influencer, business owner, and investor.

My Story

In 2006, my wife bought me a video camera as a present, and because I simply didn’t know what to do with it, that exact video camera sat in the box for over a year. A few years prior, I owed $400,000 in business loans and credit because my fitness center was failing. I was bankrupt, and I was left not knowing where to turn.

I was 32, bankrupt, and driving a beer cart to make some money to pay back debt and I felt like a failure. I had to try something different…

In 2008, I put that camera to use and published my first video offering style advice for men on YouTube not knowing where this journey would take me. Today, my channel has over 6 million subscribers, and I’ve started multiple 7 figure businesses from a skincare brand to an advertising agency. My story consists of failures, successes, and lessons, but the bottom line is that I’m here to try and help you feel more confident, whether that’s through the content I share or the brands I build.

My Businesses

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ABOUT US

Aaron Marino (alpha m.) is the number 1 men’s lifestyle influencer with over 8 million followers combined across multiple social media channels.

On this website you’ll find all of alpha m’s content alongside more information about his businesses.

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