“Watch Expert” Nico Leonard DESTROYS My Watch Collection {My Reaction}

April 19, 2023
Today I will respond to Nico Leonard, who destroys my watch collection. Nico is pretty awesome, and he’s my favorite watch guy — down to earth, passionate, and screams a lot like me. But what he says about my watches gives me cause for pause. I’m also going to announce the winner of my Rolex Milgauss. I will randomly choose the winner, and I will be announcing it here.

Giving away my watch collection

Three weeks ago, I published a video about my watch collection and how I am giving it to you guys. I displayed all of the watches and relayed the importance and impact of wearing a badass watch on your confidence. That was what happened to me when I was very young.

I talked a bit about the watches and my Rolex Migauss. The inspiration behind giving away my collection was the launch of my new YouTube channel Alpha Mpire where I provide business advice and tips that I’ve learned along my entrepreneurial journey in hopes of helping others build their personal empire.

A side note about my new YouTube channel is that I’ve never talked about money. I’ve been very reluctant because I felt like it was bragging. One of the downsides to growing up poor was that nobody discussed money. So a business channel with a key aspect of discussing money is can be valuable to many. I had to learn the hard way because I didn’t have a financial mentor; I want to be that mentor for those of you who need it.

Nico’s Reaction Video

Anyway, when I woke up Sunday morning, one of my favorite YouTubers, Nico, decided to react to my video watch giveaway video with the video “Watch Expert Destroys Alpha M’s Watch Collection.” TBH, I was nervous to watch. Nico fails to mention quite a bit (namely MVMT), but he was very charming and nice. He seems like a great guy, and ultimately, the video didn’t upset me.


Now let’s get down to business about who won my Rolex Milgauss. I received 16,319 entries. A random number generator is used to decide the winning entry: 7,812! Wade Halsey is the winner! Congratulations, you’re now the new owner of my beloved Rolex Milgauss. Whenever you look down at your wrist, I hope you think, “Alpha thinks I’m awesome.”

Featured video

If you’ve never tried a Texture Powder, you NEED to do so ASAP! It’s been a secret of pro-level barbers forever and for good reason. Texture Powder provides incredible styling versatility, weightless volume and texture, and an all-day hold that can be restyled at will. The matte finish blends effortlessly, boosting your hair’s volume and texture. The medium strength hold is perfect for locking in your style, while that matte finish makes it look like you haven’t used any product. If you want to take your hair game to the next level, check out Pete & Pedro Texture Powder!

Join 200,000+ email subscribers

getting exclusive advice every week

Connect With Me

My home with over 6 million subscribers

Follow for daily updates

Don’t expect any dancing!

Come say ‘hi’ on Facebook

Tweet along with me

Join my Facebook group

Listen to the alpha m. Podcast

6 million + YouTube subscribers, 1 billion + views.

Follow me on


Aaron Marino (alpha m.) is the number 1 men’s lifestyle influencer with over 8 million followers combined across multiple social media channels.

On this website you’ll find all of alpha m’s content alongside more information about his businesses.

© 2021 I Am Alpha M. All Rights Reserved.